Hispano Suiza Meets High Tech: The Carmen Sagrera Stars in Prime Video’s Day One

Luxury car makers have long found a home in film and television. However, few appearances feel as natural as the latest collaboration between Hispano Suiza and the new Day One on Prime Video. In particular, the Hispano Suiza Carmen Sagrera on Amazon Prime is a standout example of how automotive excellence is showcased on screen.

Set against the buzzing backdrop of the Mobile World Congress, the six-part series explores the uneasy relationship between technology and humanity in the digital age. Meanwhile, at the centre of the story sits one of the most striking electric hypercars of recent years – the Hispano Suiza Carmen Sagrera.

The partnership blends two worlds that increasingly overlap: cutting-edge technology and advanced automotive design.

A Hypercar With a Screen Presence

The Carmen Sagrera is far more than a prop. In Day One, the hypercar belongs to tech entrepreneur Diskin, played by Jordi Mollà. His character represents the promise and risk of powerful new technologies.

That narrative link makes the car a fitting choice.

Unveiled in 2024 to celebrate Hispano Suiza’s 120th anniversary, the Carmen Sagrera showcases the brand’s vision of modern luxury mobility. Moreover, its dramatic design and electric powertrain place it firmly in the world of future-focused engineering.

Within the series, the hypercar symbolises the meeting point between innovation, ambition, and influence.

The Story Behind Day One

Day One tells the story of Ulises Albet, played by Álex González. He is a brilliant computer expert who once left the tech sector behind.

However, events draw him back to Barcelona.

A powerful digital weapon now threatens global security. As a result, when Ulises begins his investigation, he must confront difficult questions about responsibility, ethics, and the true cost of technological progress.

The cast also includes:

• Alba Planas
• Asier Etxeandia
• Renata Notni
• Iván Massagué

Meanwhile, Mireia Oriol makes a special appearance.

Each episode runs for around 45 minutes. Directors Marta Pahissa and Víctor Cuadrado guide the story, while writers Cristina Pons, Luis Arranz, Luis Moreno, and Juan Salvador López shape the narrative.

Barcelona: A City of Innovation

Barcelona plays a crucial role in the series. The city becomes a living stage where technology, business, and culture meet.

Several well-known scientific and innovation centres appear on screen, including:

• Barcelona Supercomputing Center
• ALBA Synchrotron
• Collserola Tower
• Pompeu Fabra University
• Torre Glòries

The famous 22@ innovation district also features heavily. These locations highlight Barcelona’s reputation as a European hub for technology and research.

As a result, the series presents a convincing digital ecosystem. Technology shapes both the story and its surroundings.

The Carmen Sagrera: Technology on Wheels

Within that environment, the Carmen Sagrera feels perfectly at home.

The hypercar represents a modern interpretation of Hispano Suiza’s heritage. While the brand’s early models powered royalty and aviation pioneers, today’s vehicles reflect the rise of electric performance and advanced engineering.

Key highlights of the Carmen Sagrera include:

• A fully electric hypercar platform
• Dramatic carbon-fibre design
• Bespoke luxury craftsmanship
• Performance focused on speed and precision
• Technology designed for future mobility

Its presence in Day One reinforces the connection between high-performance vehicles and digital innovation.

After all, modern hypercars rely on sophisticated software, cybersecurity systems, and complex electronics. The line between automotive engineering and technology companies grows thinner every year.

Hispano Suiza at the Mobile World Congress

The collaboration also extended beyond television screens.

During the 2026 edition of the Mobile World Congress, Hispano Suiza organised several activities across Barcelona.

From 2 to 4 March, the Carmen Sagrera appeared at the MWC Talent Arena. During this time, the display effectively linked the car industry with emerging digital talent and creative technology.

Visitors included industry leaders, institutional representatives, and technology professionals.

The programme also featured a round-table discussion exploring key challenges facing modern car makers. Topics included:

• Automotive innovation
• Cybersecurity in connected vehicles
• Regulation within the mobility sector
• The growing link between software and driving technology

The panel included Hispano Suiza CEO Sergio Martínez Campos and Technical Director Juan Fernández. Journalist and innovation expert Pipo Serrano moderated the discussion.

The conversation highlighted a simple truth: the future of mobility will depend as much on digital security as mechanical performance.

A Brand Looking Beyond the Road

For Hispano Suiza, appearing in Day One forms part of a wider strategy.

The company continues to explore new cultural and digital spaces where design, technology, and storytelling meet. Film and television offer a powerful way to reach global audiences while reinforcing the brand’s identity.

CEO Sergio Martínez Campos explained the idea behind the partnership. The goal was to present a car that reflects the company’s technological ambitions.

He also noted the strong relationship between Hispano Suiza and Barcelona’s technology community. The brand previously presented a simulator experience during earlier editions of the Mobile World Congress.

This time, the real car took centre stage.

Global Premiere on Prime Video

Day One will launch worldwide on 13 March on Prime Video.

The series first premiered in Barcelona, before moving on to a screening event in Madrid. At both locations, Hispano Suiza vehicles were also featured as part of the overall experience.

That crossover between entertainment and automotive design highlights how storytelling continues to evolve.

Cars no longer appear on screen merely as transport. Instead, they increasingly represent innovation, ambition, and cultural identity.

Hispano Suiza Carmen Sagrera on Amazon Prime Experience does exactly that.

Final Thoughts

Technology is reshaping every part of modern life – including the cars we admire. Electric hypercars, connected systems, and digital security now sit at the centre of automotive development.

Hispano Suiza’s appearance in Day One on Prime Video reflects that shift. The series explores the risks and rewards of innovation. Meanwhile, the Carmen Sagrera represents how far automotive technology has already come.

Yet it also raises some interesting questions.

Will future hypercars resemble high-performance computers on wheels?
Could collaborations between technology companies and car makers reshape the industry?
And does featuring cars in tech-focused dramas help bring automotive innovation to a wider audience?

Share your thoughts in the comments below. Car culture thrives on conversation, and this story sits right at the crossroads of mobility and technology.

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