Beyond the Chrome: London Concours Blends Luxury with Automotive Art

The London Concours, the capital’s premier automotive garden party, roars into action on June 4th. Buckle up for three days of pure motoring indulgence at the Honourable Artillery Company, a hidden green haven in the heart of London. Get ready to enjoy the multitude of motors and remarkable displays.

And guess what? We have five pairs of complementary tickets we’re giving away in our latest car show competition. Have you entered? If not, tap here to enter. Make sure you do not miss out on our regular competitions, by following us on our social media channels (Instagram, Facebook or X/Twitter) and sign up to our newsletter.

Feast Your Eyes on Automotive Royalty

This year promises to be the most spectacular yet. Prepare to be dazzled by a meticulously curated selection of the rarest supercars and classics gracing the manicured lawns. Iconic vehicles that shaped automotive history stand shoulder-to-shoulder with a sprinkling of modern marvels.

Pop-Up Powerhouses

Rev your engine for “Enlightened: All About Aero,” a celebration of the quirky and wonderful cars that sported pop-up headlights. Take a trip down memory lane to the late 60s and 70s, a golden age for audacious design. This display showcases the era’s shining stars like the Lamborghini Miura, De Tomaso Pantera, and the Maserati Ghibli Spider – each an exotic beauty where pop-up headlights were the ultimate design flourish.

Thinking Outside the Colour Box

Can’t resist a bit of automotive flamboyance? Head straight to the display dedicated to cars finished in the boldest, most outlandish colour imaginable: purple! Prepare to be surprised by the sheer variety of ways carmakers have used this audacious hue.

Supercar Sunday: A Grand Finale Fit for Royalty

Saving the best for last, the final day throws the spotlight on the visionary minds shaping the future of supercar design. But the influence extends beyond the automotive realm, encompassing furniture, art, horology, and more.

The centrepiece of this display will be a jaw-dropping showcase of over 50 automotive exotica. Think Pagani, Koenigsegg, Lamborghini, Ferrari, Porsche – all gathered at the HAC. Presented in partnership with the Drivers’ Union, Supercar Day promises to be an unforgettable spectacle.

More Than Just Metal Marvels

The magnificent cars are undeniably the stars, but the London Concours offers so much more. Secured your tickets? Check out the Owners Enclosure, sponsored by car insurance partner Adrian Flux. Throughout the three days, they’ll be hosting a variety of events. Don’t miss the lunchtime talks with British racing driver and broadcaster Alex Brundle interviewing esteemed guests!

Step Into Luxury Living

Beyond the roar of engines, London Concours offers a taste of luxury living. This year sees the exciting debut participation of De Beers Jewellers, bringing their illustrious heritage and exquisite craftsmanship to the event. Expect to see iconic designs that pay homage to the natural world.

Elevate Your Experience

For those seeking an extra dose of indulgence, Club Concours offers all-day hospitality with live music. This year, the experience is enhanced further with a live chef station serving exquisite food and exceptional drinks, including champagne from Veuve Clicquot. It’s the perfect setting to entertain clients or simply enjoy the day in style. Spaces are limited, so book yours now!

Champagne Toasts and Tailored Experiences

Veuve Clicquot Champagne adds a touch of bubbly brilliance to this year’s event. Indulge in a tasting experience with show entry in their dedicated garden. Packages start from an afternoon Champagne tasting with Searcy’s Head of Champagne for £75, or choose a flight of three Champagnes for £80 per person.

What are you waiting for? Enter our tickets competition and get ready for a truly unforgettable automotive extravaganza at the London Concours 2024! What display are you most excited to see? Share your thoughts in the comments below.