Abarth introduces Virtual Reality Test Drives

Abarth has launched what is said to be world’s first VR ‘test drive’ pack enabling potential customers to experience the limited edition Abarth 595 Scorpioneoro from their sofa. The VR experience gives customers the opportunity to ‘drive’ an Abarth in the comfort and safety of their home. 

The trial began in February and if it proves successful it could be rolled out across the UK.

The dealer delivers an Abarth crate to the customer which contains the VR headset pre-loaded with the ‘test drive’ footage and a pair of Bose headphones to experience the growl of the Abarth exhaust. 

Those customers lucky enough to enjoy the in-home ‘test drive’, will virtually get behind the wheel of the new.

The VR experience takes customers to the sweeping bends of the Great Orme, the lakeside vista of Llyn Ogwen and off-road adventures on Black Rock Sands. These roads were specifically chosen by Abarth’s online community of owners, the Abarthisti, who deemed North Wales to be the prime spot to experience an Abarth. 

The Abarth 595 Scorpioneoro is a limited edition with only 2,000 models available globally. It pays homage to the exclusive A112 Abarth ‘Gold Ring’, better known to fans as the A112 Abarth ‘Targa Oro’. 

Powered by a 165 HP T-Jet engine, the car is capable of reaching a top speed of 135 mph with an acceleration of 0-62mph in 7.3 seconds. Other features include unique livery, new leather seats, a chrome twin exhaust and 17” Formula Gold alloy wheels with red hubcaps. 

For anyone who already owns a VR headset they can watch the 360-degree video here.

A nationwide competition is also running until Sunday 7th March at 11:59pm, to win an Oculus Quest VR headset that will come fully loaded with the Abarth VR driving experience. Please visit to enter. 

For more information on the VR ‘test drive’ from your home or to find out more about the full Abarth range, visit


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