Reasons Aston Martin experiences 2026 set a new standard for luxury, performance and prestige

By Elle Di Francesco on 6 February 2026

Aston Martin has never been a brand that stands still. For 2026, the British marque is raising the bar again with a refreshed and expanded Aston Martin Experiences programme. It is a carefully curated calendar of driving, lifestyle and track events, designed to bring owners and admirers closer to the heart of the brand.

Building on a strong 2025 season, the new programme introduces fresh destinations, deeper access and a broader range of ways to engage. From invitation-only luxury journeys to high-performance circuit sessions and regional events closer to home, Aston Martin is offering more choice than ever, without diluting its values.

At its core, the 2026 Experiences programme is about connection. Connection to the cars, to the people behind them and to the places that define the Aston Martin story.

Four Distinct Experiences, One Clear Philosophy

The 2026 calendar is built around four clearly defined pillars. Each offers a different way to experience Aston Martin, while maintaining the same standards of design, performance and hospitality.

The Four Experience Pillars

ASCEND – The most exclusive lifestyle and driving journeys in the Aston Martin world
UNLEASHED – Owner-only, high-performance track experiences on legendary circuits
Supertours – Curated driving and lifestyle journeys in iconic locations
Supercharged – Accessible track events guided by Aston Martin experts

Together, they create a programme that suits both seasoned owners and those newly discovering the brand.

ASCEND: Where Ultra-Luxury Meets the Road

ASCEND sits at the top of the Aston Martin Experiences portfolio. It is reserved for a small and carefully selected group, with no more than 12 couples per journey. Every detail is considered, from the routes and hotels to cultural access that money alone cannot buy.

Each ASCEND experience lasts four to five nights. Days are shaped around exceptional drives and meaningful encounters, while evenings focus on fine dining and relaxed conversation in remarkable settings.

ASCEND Highlights for 2026

24 Hours of Le Mans: France | 11-15 June 2026

This journey blends French elegance with motorsport heritage. Guests begin with scenic drives through the Loire Valley, passing some of France’s most celebrated châteaux.

The experience then moves to Le Mans, where participants enjoy:

VIP hospitality at The House of Aston Martin
Behind-the-scenes access with the Aston Martin THOR race team
Conversations with racing figures and industry insiders

It is endurance racing viewed from the very centre of the action.

The Ultimate James Bond Experience: Italy | September 2026

To mark 20 years since Casino Royale, Aston Martin is offering a journey inspired by one of cinema’s most enduring partnerships.

Set against Italy’s dramatic landscapes, this experience includes:

Carefully chosen driving routes that suit Aston Martin grand tourers
Exclusive access to Bond-related locations and stories
Private moments that celebrate design, style and storytelling

It is a celebration of British flair, Italian beauty and automotive elegance.

Formula 1® United States Grand Prix: Austin, Texas | 22-26 October 2026

This ASCEND journey combines the open roads of Texas Hill Country with the energy of Formula 1®.

Guests can expect:

Scenic driving days through central Texas
VIP access to the United States Grand Prix
Meet-and-greet sessions with drivers and insiders
Private hospitality and premium accommodation

It is motorsport culture, delivered with polish.

UNLEASHED: Precision, Pace and Purpose

UNLEASHED is Aston Martin’s most focused performance experience. It is open only to owners of the brand’s limited-edition, track-oriented models. The emphasis is clear: helping drivers explore the true capability of their cars in the right environment.

Each event combines expert coaching with comprehensive support. Participants work closely with championship-winning instructors, refining technique and confidence lap by lap.

What Defines UNLEASHED

Extended track time on world-class circuits
One-to-one and small-group coaching
Full technical support throughout the event
On-site physiotherapy and driver care
Five-star accommodation and hosted dining

After intense days on track, evenings offer space to relax, reflect and connect with fellow owners who share the same focus.

UNLEASHED 2026 Circuit Calendar

Circuit Paul Ricard, France – April 2026
Red Bull Ring, Austria – May 2026
Monza, Italy – September 2026

Each circuit brings its own character, from high-speed precision to historic drama.

Supertours: The Art of the Journey

Supertours take inspiration from ASCEND, while opening the experience to a wider audience. These events are designed for those who enjoy driving as part of a richer travel story.

Routes are chosen for variety and visual impact. Cultural moments are built in, not bolted on. The result is a journey that feels natural and rewarding.

Supertours Highlights for 2026

Marrakesh Driving Tour – April
Monaco Grand Prix Weekend – May
Goodwood Festival of Speed: Best of British – July
China Series – Including Hainan, Tibet and Guangxi-Vietnam routes

Each tour reflects local culture while maintaining Aston Martin’s signature level of care.

Supercharged: Track Time, Made Approachable

Supercharged events focus on accessibility without compromise. They offer a structured introduction to performance driving, supported by Aston Martin’s professional instructors.

These are ideal for owners who want to build confidence on track, or for enthusiasts seeking a deeper understanding of the brand’s engineering and dynamics.

Supercharged Track Experiences

Millbrook Proving Ground – Performance driving with Aston Martin experts
Silverstone Stowe Circuit – At the home of Aston Martin’s UK development
Monticello Motor Club, USA – May 2026

Each event balances learning, enjoyment and a strong sense of community.

A Brand Experience, Not Just a Driving Programme

Finbar McFall, Global Marketing Director at Aston Martin, explains the thinking behind the programme:

“These experiences are about more than driving. They allow people to engage with Aston Martin through culture, performance and shared passion. Each programme has its own character, yet all reflect our commitment to quality and authenticity.”

That philosophy runs through every part of the 2026 calendar.

Conclusion: Which Experience Would You Choose?

The 2026 Aston Martin Experiences programme offers something rare. It combines access, craftsmanship and thoughtful design across every level of participation. Whether it is a multi-day luxury journey, a focused track event or a regional tour, each experience feels deliberate and considered.

Would you choose the intimacy of ASCEND or the focus of UNLEASHED?
Does a scenic Supertour appeal more than a day at Silverstone?
And what would you want to see added to the programme in future years?

Share your thoughts in the comments and join the conversation.