Supercar brands with name recognition are notoriously resiliant. Oftentimes, brands will resurface decades later with insanely impressive products. Brands like Brabham have done this, returning to their prior fame as soon as their model debuts, and don’t forget, Bugatti was nowhere for decades. So when a design studio with a reputation for developing epic cars announces its return, we take notice.
Bertone is back after a prolonged leave of absence with an all-new hypercar, with their sights firmly set on Bugatti, namely the Chiron. The new GB110 hypercar has finally broken cover, and the proposed 1,100 horsepower car looks the part of a Bugatti killer already. The proposed vehicle reaches 62 mph in less than three seconds and hits 124 mph in under seven seconds. With a top speed of 236 mph, the GB110 is only slightly slower than the Bugatti Chiron. From a numbers standpoint, the GB110 is very impressive, outrunning competition like the Lamborghini Aventador SVJ while trailing slightly behind the Ferrari SF90 Stradale.
The main trick of the GB110, however, is the engine. While the brand has not announced what type of engine will be powering the hypercar and pushing the power to all four wheels, they have announced that it will be able to run on recycled plastic waste in order to benefit from alternative fueling systems. This incorporation, while incredibly cool on paper, has yet to be shown in action, so it is hard to see how the brand will perform this feat. Bertone is well-known for pushing the envelope of possibilities, however, as they did with cars like the Lamborghini Countach’s dynamic design. Paired with other technology the brand has mentioned to aid in making the car equal parts impressive and comfortable, Bertone is quite ambitions moving the GB110 into production.
The design of the GB110 is heavily influenced by the cars the firm had designed in the 1970s, such as the Lancia Stratos Zero, while the nose is reminiscent of unique Lamborghini concept cars like the Athon and Bravo. The overall front end styling of the car is similar to performance cars from nearly five decades ago – when Bertone was at their peak. Scissor doors tie the look together as they flow into Bugatti-esque C-shaped panels on the sides.
The rear features aggressive quad exhaust and unique futuristic tail lights. With Bertone’s history with design, and with the new owners of the brand’s history as well, the future for the GB110 is looking surprisingly bright now. While no prices have been given, the level of comfort and technology Bertone has been pushing leads us to believe it will cost more than the Bugatti – setting the bar very high for its first vehicle in over a decade.
The platform of the GB110 is likely borrowed from the Audi R8 and Lamborghini Huracán twins. The proportions and shape of the greenhouse appear to be a match with the Huracán in particular. The rest of the exterior design is said to take inspiration from classic Bertones. Examples that spring to mind include 1970’s Stratos HF Zero and 2012’s Nuccio concept cars. The GB110 will also feature forged alloy wheels measuring 21 inches up front and 22 inches at the rear.
Inside, the car will feature a digital instrument cluster in combination with multiple physical controls dominating the driver-focused dash. It will also have a digital screen on the passenger side displaying some gauges.
Deliveries are due to start in spring 2024. Bertone will then follow up the GB110 with additional limited-edition vehicles.