Powerful Reasons Historics’ New Ascot HQ Is a Game-Changer for Classic Car Auctions

Historics Auctioneers has raised the curtain on a striking new £5 million headquarters in Ascot, Berkshire. The move marks 16 years since its first auction at Brooklands in 2010 – and signals clear intent for the future. This major step further cements Historics Auctioneers as a formidable force in the classic car auction scene.

Positioned beside Ascot station, the purpose-built site brings scale, style, and substance. Moreover, it reflects a business that continues to grow with confidence in the UK’s classic car sector. Indeed, the investment shows Historics Auctioneers’ commitment to remaining at the forefront of the auction industry.

Designed for Growth and Precision

Architects Garrett McKee have shaped a contemporary 1.5-acre development that blends function with visual appeal. As a result, the new headquarters acts as the central hub for Historics’ expanding auction operations.

Inside, the layout supports both live and online sales. Events remain anchored at key venues such as Ascot Racecourse and Brooklands, Weybridge. Each auction typically features around 200 vehicles. Therefore, the line-up spans modest classics as well as high-value collector pieces.

Key Features of the New HQ

• Modern office suite for a 28-strong specialist team
• 200 sq.m showroom and gallery space
• Rotating display of collector cars
• Flexible layout for future auction categories

As a result, the company can operate more efficiently while presenting cars in a setting that matches their status. No doubt, the new base will enable Historics Auctioneers to reach new heights in serving collectors and sellers alike.

Beyond Cars: Expanding the Auction Portfolio

The new gallery space signals a shift. While classic cars remain the core focus, Historics plans to broaden its offering.

Expect to see:

• Collector memorabilia
• Automobilia
• Carefully curated lifestyle items

This diversification opens new revenue streams. At the same time, it keeps the brand relevant in a competitive market.

A Business Built on Consistency

Founded in 2009 by CEO Mark Perkins, Historics has grown steadily. Since then, from its first auction, the company has consistently maintained year-on-year progress. In summary, Historics Auctioneers embodies classic British stability and reliability in the auction world.

Recent figures underline that trajectory:

• £16 million turnover in 2025
• Continued private, family-backed funding
• Strong presence in a UK market worth £7.3 billion annually

That consistency has helped Historics stand out in a crowded field.

Sustainability Built Into the Structure

Environmental thinking played a key role in the HQ’s design. Consequently, the building uses 80 solar panels alongside battery storage.

Consequently, it operates off-grid for more than half the year. This approach, therefore, aligns with the wider reality of classic motoring. In fact, historic vehicles account for just 0.2% of miles driven on UK roads, and as a result, their environmental impact remains relatively low. As a business leader, Historics Auctioneers is setting an example for sustainability in the sector.

Mark Perkins sees the new HQ as more than a physical upgrade. It represents a shift in capability and ambition.

He highlights the company’s ability to self-fund both its growth and this new investment. In addition, he points to future opportunities across new auction categories.

Why This Matters for Classic Car Buyers and Sellers

For collectors, the benefits are clear:

• Improved presentation of vehicles
• Greater trust through a dedicated facility
• Broader auction offerings beyond cars
• Enhanced digital and live auction integration

For sellers, it means stronger visibility and access to a wider audience. Overall, Historics Auctioneers delivers more value to both buyers and sellers with each innovation.

Final Thoughts

Historics’ new Ascot headquarters sets a clear direction. Moreover, it combines ambition with practical investment and, as a result, sharpens its position in a thriving market.

The next chapter looks promising. Yet, growth often brings new challenges.

Will this expansion reshape how classic cars are bought and sold in the UK?
And could broader auction categories attract a new generation of collectors?

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