How Ferrari’s Tailor Made 12Cilindri Sets a New Standard for Bespoke Design and V12 Excellence

Ferrari knows how to personalise a car. Few brands even come close. With the Ferrari 12Cilindri Tailor Made, Maranello has gone a step further. This one-off creation blends Italian design, Korean artistry, and global cultural insight into a road car that feels closer to a moving gallery than a traditional grand tourer.

Created exclusively for the South Korean market, this Tailor Made 12Cilindri celebrates heritage while pushing creative boundaries. It respects Ferrari tradition. Yet it also challenges how a luxury performance car can look, feel, and tell a story.

The result is bold. It is thoughtful. And it proves that personalisation, when done well, can elevate a car far beyond paint and leather.

A Tailor Made Ferrari with a Global Mind set

Ferrari unveiled this unique 12Cilindri in January 2026. From the start, the brief was ambitious. Create a one-off Ferrari that reflects Korean culture without losing the soul of Maranello.

To achieve this, Ferrari brought together talent from three continents:

• Asia, represented by five South Korean artists
• Europe, led by Ferrari’s Styling Centre in Maranello
• North America, guided by COOL HUNTING®, a respected voice in global design and culture

The project ran for almost two years. During that time, designers, engineers, curators, and artists worked side by side. Each decision balanced art, usability, and Ferrari’s exacting standards.

This was not decoration for decoration’s sake. Every detail had purpose.

Korean Artists at the Heart of the Project

Ferrari selected a group of young South Korean creatives, each known for pushing traditional craft into modern spaces. Their work shaped the car’s colours, materials, textures, and even how light moves through the cabin.

The artists involved were:

• Dahye Jeong – textile and fibre artist
• Hyunhee Kim – contemporary craft and material innovator
• GRAYCODE & jiiiiin – sound and performance artists
• TaeHyun Lee – contemporary artist specialising in lacquer

Together, they brought a distinct Korean identity to the car. Yet they did so without overpowering Ferrari’s design language.

Yoonseul Paint: A Colour with Meaning

The first thing you notice is the paint. Ferrari calls it Yoonseul.

In Korean, “Yoonseul” describes light shimmering across water. It is subtle. It shifts. And it never looks the same twice.

Ferrari developed this transitional paint specifically for this car. It draws inspiration from several sources:

• Traditional Korean Celadon ceramics
• The changing light of coastal landscapes
• Modern Seoul, with its neon glow and nightlife energy

The finish moves between green and violet. Blue highlights appear as the light changes. It feels alive without being loud.

Unlike novelty colour-shift paints, Yoonseul remains elegant. It suits the long bonnet and clean surfaces of the 12Cilindri perfectly.

Weaving Tradition into the Interior

Dahye Jeong and the Art of Horsehair

Dahye Jeong’s work sits at the core of the interior concept. She is best known for her delicate horsehair weaving. Her pieces feel light and almost floating, despite their complexity.

For this Ferrari, her influence appears in several groundbreaking ways:

• Seats, flooring, and soft surfaces use a bespoke 3D fabric inspired by her patterns
• The fabric was developed by a South Korean company
• Ferrari used this material in a road car for the first time

Light plays across the texture, creating depth without visual clutter.

A First for Ferrari: Art in the Dashboard

The most striking feature sits in front of the driver. A hand-woven horsehair artwork forms part of the dashboard.

Jeong sourced the horsehair from Mongolian suppliers certified by the local Chamber of Commerce. Ferrari integrated the piece directly into the interior architecture.

It is not a loose object. It is part of the car.

This required close cooperation between Ferrari’s design and R&D teams. Safety, durability, and aesthetics all had to align.

Light from Above

Jeong’s pattern also appears on the glass roof, screen-printed to filter light into the cabin. As the sun moves, shadows shift across the interior. The effect mirrors her standalone artworks.

Again, Ferrari had never done this before.

Hyunhee Kim and Translucent Identity

Hyunhee Kim approaches tradition from a different angle. She often recreates Korean ceremonial objects using modern materials like acrylic. Her work explores memory, fragility, and transparency.

Ferrari applied her visual language across both the exterior and interior.

Exterior Details with Depth

Kim’s translucent approach appears on:

• The Scuderia Ferrari shields
• Wheel centre caps
• The long “Ferrari” nameplate
• The Prancing Horse emblem

These elements catch light differently to metal or enamel. They feel lighter, both visually and emotionally.

Ferrari has never customised these elements to this degree on a Tailor Made car.

Interior Signatures

Inside, Kim reworked the centre tunnel, adding a translucent finish. She also created a handmade dedication plate, featuring traditional Korean calligraphy.

Every piece feels intentional. Nothing feels added later.

A Bespoke Luggage Piece

Kim also designed a traditional-style case for the boot. It serves as luggage, yet it also holds a customised Ferrari key.

This ensures the owner engages with the artwork beyond the cabin.

White as a Statement: TaeHyun Lee’s Influence

White plays a central role in Korean art and philosophy. TaeHyun Lee explores this through lacquer, layering, and surface depth.

His contribution to the 12Cilindri focuses on contrast.

White Brake Callipers

For the first time, Ferrari fitted factory-made white brake callipers. They stand out against the Yoonseul paint without shouting.

The finish required careful development to meet heat and durability standards.

White Shift Paddles

Lee’s influence also appears inside. The white shift paddles echo his lacquer work, blending traditional technique with modern materials.

They feel precise. They look sculptural.

Turning Sound into Vision

GRAYCODE and jiiiiin Translate the V12

Sound defines Ferrari. Rather than dampen it, GRAYCODE and jiiiiin chose to visualise it.

The artist duo analysed the V12 engine sound of the Ferrari 12Cilindri. They then translated its rhythm and frequency into a graphic pattern.

Ferrari’s artisans applied this artwork directly to the bodywork.

The technique uses the same transitional paint as the main finish, but one shade darker. This creates depth without disrupting the car’s form.

It rewards close inspection. From a distance, the car looks clean. Up close, the details reveal themselves.

COOL HUNTING®: The Cultural Connector

COOL HUNTING® played a key role in shaping the project. Founded in 2003, the platform explores design, technology, and culture through a global lens.

Evan Orensten and Josh Rubin coordinated the artists alongside curator JaeEun “Jane” Lee. They acted as a bridge between Ferrari and the creative community.

Their involvement ensured the project stayed authentic. It avoided clichés. And it respected both cultures equally.

The Ferrari 12Cilindri: A Modern V12 Grand Tourer

While the Tailor Made elements draw attention, the car beneath remains a serious Ferrari.

The Ferrari 12Cilindri continues the lineage of front-engined V12 grand tourers from the 1950s and 1960s. It focuses on elegance, performance, and usability.

Design That Balances Past and Present

The exterior features:

• Clean, restrained lines
• Integrated active aerodynamics
• A reverse-opening bonnet that highlights the engine bay
• Quad exhaust pipes, a Ferrari V12 signature

The proportions feel classic. The execution feels modern.

Naturally Aspirated Power, Still Alive

Under the bonnet sits a 6.5-litre naturally aspirated V12. Ferrari has refined this formula rather than replaced it.

Key highlights include:

• 830 cv at 9,250 rpm
• 9,500 rpm redline
• Linear power delivery
• Rear-wheel drive
• Eight-speed dual-clutch gearbox

Performance figures are suitably strong:

• 0–100 km/h in 2.9 seconds
• 0–200 km/h in under 7.9 seconds
• Top speed of over 340 km/h

Despite the numbers, the focus remains balance. This is a car designed to cover long distances quickly and comfortably.

Key Technical Specifications at a Glance

Powertrain

• V12, 65-degree, dry sump
• 6,496 cc
• 678 Nm of torque
• 13.5:1 compression ratio

Dimensions and Weight

• Length: 4,733 mm
• Wheelbase: 2,700 mm
• Dry weight: 1,560 kg
• Weight distribution: 48.4% front / 51.6% rear

Chassis and Brakes

• 21-inch wheels front and rear
• Carbon-ceramic brakes
• Advanced electronic controls including SSC 8.0

Efficiency

• WLTC fuel consumption: 15.5 l/100 km
• CO₂ emissions: 353 g/km

Why This Tailor Made Ferrari Matters

This 12Cilindri does more than showcase custom options. It shows how Ferrari views the future of luxury.

Personalisation is no longer about ticking boxes. It is about storytelling.

Ferrari respected Korean culture. It trusted young artists. And it allowed creativity to influence engineering, not just trim.

Few manufacturers would take this risk. Fewer still could execute it so convincingly.

Final Thoughts: A Ferrari That Starts Conversations

The Ferrari 12Cilindri Tailor Made is rare by design. Yet its influence may travel far.

It challenges how we define luxury cars. It shows that speed and culture can coexist. And it proves that heritage does not need to stand still.

Would you like to see Ferrari collaborate with artists more often?
Should other marques take similar creative risks?
And does this approach add value, or does it distract from the driving experience?

Share your thoughts in the comments.

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