Rolls-Royce: 120 Years of Luxury and Innovation

As Rolls-Royce Motor Cars celebrates its 120th anniversary, Salon Privé has curated a spectacular showcase of the brand’s most iconic models from the 20th century. This exclusive display will take centre stage at Blenheim Palace from 28-29 August 2024, presented by Aviva Private Clients.

The ‘Inspiring Greatness – 120 Years of Rolls-Royce class will offer a glimpse into the evolution Rolls-Royce. Undoubtedly one of the world’s most prestigious automobile manufacturers, the display will feature seven exceptional cars that highlight the brand’s rich heritage and innovation.

A Century of Elegance: Highlights from the Salon Privé Collection

1911 Rolls-Royce 40/50hp – ‘The Sluggard’

Rolls-Royce’s reputation for building “the best car in the world” was solidified with the 40/50hp model, which earned high praise from The Autocar in 1907. But competition was fierce, notably from Napier, who clinched the Dewar Trophy in 1910. To reclaim the spotlight, Rolls-Royce developed an experimental model, Chassis 1701, affectionately known as ‘The Sluggard’.

• Performance Triumph: The modified 7428cc six-cylinder engine, combined with an underslung rear axle, achieved record-breaking speeds, reaching 101mph at Brooklands.
• Historic Significance: Despite its impressive performance, the chassis design couldn’t support heavier bodies, leading to limited production. Rediscovered in a scrapyard in 1963, ‘The Sluggard’ has since been restored and actively participated in several prestigious events.

1923 Rolls-Royce Silver Ghost Pall Mall

In response to growing demand in the United States, Rolls-Royce set up Springfield works in Massachusetts. The Silver Ghost Pall Mall showcased here, Chassis 77JH, represents a pinnacle of American assembly and bespoke design.

• Unique Features: This model boasts a Pall Mall tourer body fitted in the 1920s and incorporates local components. This includes distinctive tubular bumpers and Bausch & Lomb headlights.
• Award-Winning Legacy: Following various restorations, including recent work in 2022/23, 77JH has won many accolades. This includes Best-in-Class at Amelia Island and the Ansel Adams Special Award at Pebble Beach.

1933 Rolls-Royce Phantom II Continental by Freestone & Webb

The 1933 Phantom II Continental, ordered by Sir John Leigh, was designed for high-speed touring with a lower axle ratio and a reduced wheelbase. Its sleek, sporty design by Freestone & Webb reflects early examples of Rolls-Royce’s ‘razor edge’ style.

• Design Innovations: The car’s streamlined body, lacking running boards and side-mounted spare wheels, set a precedent for future models.
• Notable Ownership: After being dormant during WWII, the Phantom II was revived by various owners. Anthony Gibbs and Arthur W. Seidenschwartz were among them, before achieving multi-award status in the 1990s.

1953 Rolls-Royce Silver Wraith by Hooper & Co.

The 1953 Silver Wraith, with its opulent seven-seat limousine body, exemplifies post-war luxury. Initially showcased at the Geneva Show, this car boasts a unique history and has been a show favourite since its repatriation from Ghana in 1995.

• Exquisite Restoration: After being rediscovered and restored by Frank Dale & Stepsons, the Silver Wraith has appeared at prestigious events. These included the RREC’s stand at NEC and Prince Philip’s 90th Birthday Display.
• Awards and Recognition: It has garnered several awards, including the RREC’s Most Elegant in Class and the Best Car in Show at the 2021 Salon Privé Club Trophy.

1954 Rolls-Royce Silver Dawn Drophead Coupé by Park Ward

The 1954 Silver Dawn, featuring a Drophead Coupé body by Park Ward, stands out as one of only five such models produced. With its elegant design and distinctive Velvet Green colour, this car embodies mid-20th century sophistication.

• Limited Production: The Drophead Coupé was rare even when new, with this model being the last of its kind from Park Ward’s design number 555.
• Preserved Elegance: After a major restoration completed in 1996, the Silver Dawn remains a cherished example of post-war Rolls-Royce craftsmanship.

1965 Rolls-Royce Phantom V by HJ Mulliner Park Ward

This 1965 Phantom V, initially a hire vehicle, gained fame through its appearances in films like Georgy Girl and Let It Be. Notably, it was owned by John Lennon, who customised it with unique features, including a Webasto sunroof and a Tannoy system.

• Cultural Impact: Lennon’s modifications included a white paint job and a custom interior, reflecting his desire for privacy and individuality.
• Restoration and Awards: The Phantom V underwent a meticulous restoration, returning to its Lennon-era specifications. In doing so, it won Best-in-Show at the Rolls-Royce Enthusiasts’ Club Rally in 2016.

1988 Rolls-Royce Silver Spirit by Hooper & Co.

The 1988 Silver Spirit, with its two-door conversion by Hooper & Co., highlights the bespoke nature of Rolls-Royce’s coach-built offerings during the late 20th century.

• Custom Features: This car features an Ebony-painted body, wire wheels, and a custom interior, showcasing Hooper & Co.’s craftsmanship.
• Modern Classic: Recently restored, the Silver Spirit exemplifies the enduring appeal of 1980s Rolls-Royce design.

Celebrating a Legacy of Excellence

Rolls-Royce’s 120-year journey has shown its commitment to luxury, innovation, and performance. The Salon Privé Concours at Blenheim Palace offers an unparalleled opportunity to witness the evolution of this iconic brand through seven remarkable cars.

Andrew Bagley, Concours Chairman of Salon Privé, sums it up perfectly: “With Rolls-Royce celebrating its 120th year, Salon Privé was determined to mark the anniversary in style and bring together a group of cars and owners from across the globe that symbolised the passion, style, and extravagance of this legendary brand.”

Grab your tickets before they sell out here.

What Do You Think?

Which of these Rolls-Royces captures your imagination the most? Are there any other historic models that you’d love to see in person? Share your thoughts in the comments below.