Living Total Performance by Michelin: an interesting initiative.

Here’s an interesting initiative by Michelin. In this video Michelin highlight that they are committed to uncover better understanding of driving usage to develop tyres that deliver MICHELIN Total Performance.

They invited 3,000 drivers across Europe to join their live experiment. With special monitors fitted in their cars, live feed data is helping Michelin understand how real people drive in real everyday situations.


Leave a Reply

Please write your reply below. We will not publish your email address.

By registering your comment you are signing up to our newsletter and T&Cs

Get in touch with us

Looking to advertise on My Car Heaven?
Would you like to join our team, or have an enquiry for us?

Find out how

Receive My Car Heaven updates

Subscribe to the My Car Heaven Newsletter to be kept up to date with all the latest posts, competitions and happenings.

Terms & Conditions